Arlington, VA — Only ten percent of shoppers with children ages six to 18 think their children are overweight, when in reality, 33 percent of them actually are, the Food Marketing Institute’s 2013 annual Shopping for Health survey reveals. The study also shows only about one-third of parents always buy nutritious food for their kids; instead, they opt for products their kids like or that are easy to prepare.
Salt is consistently the number one concern among the 75 percent of shoppers who read labels, the survey found. Although most shoppers said they tried new healthy recipes in 2012 and 50 percent purchased more whole grains in the previous year, less than 33 percent say they put a lot of effort into eating a healthy diet. Most blame their failure to eat nutritiously on the cost of healthful foods and lack of motivation.