Solon, OH — BV Investment Partners is now the majority shareholder in Efficient Collaborative Retail Marketing (ECRM) and Greg Farrar is the new CEO; Mitch Bowlus is stepping down as president.
Bowlus, a founding partner in the organization, says: “I'm excited to partner with BV to help bring the company that my father and I built together to its next stage of growth. I will continue to be a significant shareholder and will be involved in the future strategic growth of the business but will be transitioning out of the day-to-day operations.”
Farrar is the former CEO of Trade Only Design Library (TODL), an online product library for interior designers, architects and other trade professionals, which grew its membership 50 percent under his leadership, ECRM reports. Prior to TODL, Farrar was president of Nielsen Business Media from 2007 to 2010.