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Red Vines Debuts Loyalty Program

July 12, 2013
by candyandsnacktoday

Bend, OR — American Licorice Co. is running a Red Vines loyalty program in which consumers can use codes printed inside product packs for a chance to win weekly prizes.

Original red jars, trays and laydown bags will carry 16-digit codes consumers can enter online at redvines.com for a chance to win a grand prize trip for two to a California football game. The mid-promotion prize is $2,500 to use toward an end-of-summer party, while weekly prizes include Red Vines candy for a year, gift cards, movie tickets, an HD camera, iPod and more.

Running July 13 through Nov. 30, the promotion allows consumers to earn bonus points by referring others to the program.



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