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Blue Razz Watermelon Blast Is Latest Juicy Drop Pop Flavor

July 24, 2013
by candyandsnacktoday

New York — Blue Razz Watermelon Blast is the latest flavor of Bazooka Candy Brands Juicy Drop lollipops that come with sour liquid watermelon candy that can be squeezed onto the blue raspberry pops.

Chosen based on its success in consumer focus groups, according to Bazooka, Blue Razz Watermelon Blast Pops carry a SRP range of $1.40 to $1.90. They ship in 24-ct boxes shipping 12 per case and in 18- and in 21-ct boxes shipping 16 per case.

Bazooka is launching a marketing campaign featuring callouts on display boxes, social media plus a spot on to support the new flavor.

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