Cleveland, OH — Hispanic consumers are nearly three times as likely to purchase groceries from c-stores than non-Hispanic shoppers, according to the NPD Group’s survey of about 1,700 Hispanic consumers and 2,000 non-Hispanic consumers.
More than two-thirds of Hispanic shoppers consider the availability of fresh food at convenience stores as somewhat to very important, as 19 percent versus six percent of non-Hispanics purchase fresh food prepared on-site at c-stores. While 27 percent of Hispanic shoppers surveyed buy dairy and ice cream at c-stores, only seven percent of non-Hispanics do, and 18 percent of Hispanic consumers purchase grocery foods at c-stores compared to only five percent of non-Hispanics.
NPD Group cites the International Dairy-Deli-Bakery Association’s report that finds c-store foods prepared on-site experienced 13 percent growth in average sales per store in 2011. NPD Group C-Store Industry Analyst David Portalatin explains: “As this report reveals, having a good range of grocery-like items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more home-made or cooked should resonate well among Hispanics.”
Single-serve packaged foods and perishable groceries were purchased at c-stores by 11 and 13 percent of Hispanic consumers, respectively, while just two and seven percent of non-Hispanic shoppers bought those items at c-stores. Nearly one-fourth of Hispanics buy bread at c-stores compared to 13 percent of non-Hispanics.