Plano, TX — PepsiCo is launching a promotional tour for its millennial-focused Cracker Jack'D brand of snack mixes that stems from the original Cracker Jack line of caramel-coated popcorn and peanuts.
Car remodeling company West Coast Customs is designing and building a Cracker Jack'D-wrapped tour bus that features a water-filled dunk tank where fans can attempt to knock each other in the water. An episode of Fox Sports' West Coast Customs will feature the Cracker Jack'D bus. PepsiCo is also offering consumers a chance to win a trip to California to meet West Coast Customs founder and CEO Ryan Friedlinghaus.
The company began its “Splash Party” tour last week in Huntington Beach for the U.S. Open of Surfing and reports it will make stops at the following events:
Available in three varieties, Cracker Jack'D comes in 1.5-ounce packs carrying a SRP of $2.49.