McLean, VA — Mars, Inc. is on-track to achieving the majority of its corporate social responsibility commitments regarding sustainability, energy and employee engagement, the company detailed in its third annual Principles in Action summary.
Regarding health and obesity, Mars claims almost 70 percent of its food portfolio globally met regional voluntary commitments for sodium levels, reducing overall sodium in its products by 25 percent from a 2007 baseline.
Mars, Inc. President Paul S. Michaels says: “Obesity and hunger are tremendous, complex challenges for the world — impacted by everything from how we live, work and get around, to social, economic and cultural factors, genetics and what we eat.”
In addition, Mars has committed to only ship products that contain less than 250 calories per serving by the end of 2013. Nearly 70 percent of its entire food portfolio carries front-of-pack Guideline Daily Amount labels recommended by the Grocery Manufacturers Association and Food Marketing Institute. However, the company missed its target to label 100 percent of all chocolate products by the end of 2012 and has shifted its target date to year-end 2013. Mars commits to labeling 100 percent of its entire global food portfolio by year-end 2014.
The company made progress in environmental and energy conservation as well, reporting it has increased the amount of recycled content in its packaging from 21 percent in 2007 to 37.2 percent in 2012, committing to an additional 10 percent reduction by 2015. Mars also says 100 percent of packaging will by completely recyclable or recoverable by 2015 with nearly 75 percent already currently recyclable. The firm reports it has decreased its total energy usage by 5.1 percent since 2007.
Highlighting its flagship Vision for Change cocoa sustainability program, Mars opened eight Cocoa Development Centers in 2012 and is developing methods for monitoring their progress. Additionally, the company delivered 60 tons of fertilizer to farmers in 2012 to help increase their yields.