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New Allergy-Friendly Protein Bars Launch

July 30, 2013
by candyandsnacktoday

San Francisco — Made with 10 grams of protein from organic sunflower seeds, new Zego nutrition bars are nut-, gluten-, dairy-, soy- and GMO-free.

Carrying a SRP of $2.50, the bars come in a sunflower seed variety with a hint of caramel, according to CEO and Co-Founder Jonathan Shambroom, and chocolate with cacao nibs. Each 1.7-ounce bar contains 210-220 calories.

“We've really been embraced by a few different communities. One is the allergy-free world — anyone who's avoiding nuts, gluten, soy and dairy, and athletes and people who are active,” Shambroom tells Candy & Snack TODAY.

Launched two weeks ago on crowdfunding site,, Zego is halfway to its fundraising goal of $50,000 and will be available for wholesale purchase in August. The bars will come packed in 12-ct display boxes shipping 12 per case.

In addition, the company is donating 20 percent of proceeds to the non-profit, Campaign for Better Nutrition, whose mission is to improve the nutritional quality of the food low-income children receive through public programs.

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