Boston, MA — Unreal has new names and packs for its products, featuring black wrappers labeled "Unreal" in large, bold letters.
Candy coated chocolate bites are now dubbed The Gimme Ones, and candy-coated nuts carry the new name, The Nutty Ones. Chocolate-covered caramel nougat bars are named The Smooth One, while chocolate caramel peanut nougat bars are labeled, The Loaded One. Peanut butter cups are now called The Double One. Both the candy-coated chocolate bites and nuts are also now made with brighter natural colors.
The company says the move was in conjunction with Unreal's launch in several national retailers, including Stop & Shop, ShopRite and Giant Food Stores.
Co-founder Adam Melonas says: "While we've kept the same unreal taste of our products, we've launched a bolder look for our graphics and package design. Unreal was started by a 13-year-old kid who wanted to make things better for his generation, so the new design also maintains the brand's sense of youthfulness and fun."