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Wolfgang Debuts Penn State Pretzels

August 15, 2013
by candyandsnacktoday

State College, PA — Wolfgang Candy Co. is offering white fudge-covered pretzels with blue drizzle in Penn State University-licensed boxes and is launching a fan contest to promote the new Pretzel Fudgies.

Packed in blue and white eight-ounce boxes with the Penn State logo, the product carries a SRP range of $5.99 to $6.99 and ships in 12-ct cases and 30-ct shippers.

In search of a fan spokesperson, beginning August 31, Wolfgang is running a Facebook contest in which it is asking Penn State fans to post videos about why they deserve the role. The winner will receive $1,000, six cases of Penn State Pretzel Fudgies and will appear in promotional ads.



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