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Category Grows For Fourth Consecutive Month

August 19, 2013
by candyandsnacktoday

Washington — Total candy and gum sales for the month ending July 14 totaled $1.5 billion, a 4.4 percent increase from the year prior, according to the NCA’s monthly topline report. This is the fourth consecutive month of positive growth, as the category increased 3.1 percent for the month ending June 12, 7.3 percent for the four-week period ending May 16 and trended upward in April.

Total chocolate candy sales reached $753 million, a 7.1 percent uptick from 2012. Overall gum dollar sales continued to decline, dropping 4.2 percent, however breath freshener sales grew 9.8 percent. Total non-chocolate candy sales were up 4.8 percent.

At c-stores, sales of bagged and boxed chocolate reached $25.4 million, a 6.7 percent increase from 2012, while chocolate bar sales went up 17.3 percent to $176.6 million. At $202.5 million, total c-store chocolate sales jumped 7.8 percent. Gum sales dropped 4.4 percent to $85.8 million. Combined candy and gum c-store sales were up 4.3 percent to $447.3 million, surpassing the $361.1 million in sales at food stores, including supermarkets and the grocery channel.

Total bagged and boxed chocolate sales for July 2013 were up 9.1 percent, reaching $120.8 million at food stores and chocolate bar sales hit $59.1 million, gaining 0.6 percent. Overall food store chocolate sales increased 5.4 percent to $202.8 million. Non-chocolate candy sales increased at a rate of 5.6 percent and gum sales declined 2.7 percent to $52.3 million.

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