Atlanta — Pop Rocks, Inc. is promoting the use of its popping candy at parties by giving away two 48-ct boxes of Pop Rocks each month through a new sweepstakes.
Contestants can enter the contest by visiting poprocks.com/party and telling the company why they love its candy. Party-planning suggestions, invitations and decoration and favor templates are also available at the site.
“We've seen Pop Rocks becoming a popular trend at parties, being used in everything from party favors to ingredients and toppings in recipes,” the company reports. “The contest is a great way to build consumer excitement and reward brand-loyal fans while extending the brand's reach to their family and friends.”
Pop Rocks is also encouraging consumers to interact with the brand on Facebook, where it has seen a 357 percent increase in its fan base in the past year.