Vevey, Switzerland — Google Inc. is taking a page from Nestle, S.A. and The Hershey Co.’s book, dubbing the latest version of its Android mobile operating system “Android KitKat.” The move continues Google’s trend of naming its phones after sweets, including Android Cupcake in 2009 and most recently, Android Jelly Bean.
More than 50 million promotional packs of KitKat bars will carry Android branding and information about an online sweepstakes, running September 6 through January 31. Consumers will have the chance to win Google Nexus 7 tablets, credits to spend in the Google app store, free bags of KitKat Minis and Android robot-shaped KitKat bars.
Nestle reports the partnership is part of the company’s effort to leverage digital technology and online content, in line with its acquisition of petfinder.com earlier this year.
Nestle Executive Vice-President of Strategic Business Units, Marketing, Patrice Bula says: “KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns.”