Chicago — While the lion’s share of drug store purchases are over-the-counter prescriptions and personal care products, food and beverages make up 17 percent of items bought at the channel, according to a recent survey from The Hartman Group, Inc.
Immediate consumption was the driver of 24 percent of consumers’ reasons to go to the drug store and a specific occasion brought six percent of shoppers there. Nearly 30 percent of shoppers were stocking up and 21 percent went to the drug store as a fill-in for another channel.
“Health and wellness remains the bedrock of distinction in consumers' minds as to what makes drug stores unique,” Hartman reports. “Consumers’ pathways to purchase indicate that motivations for shopping at the drug store channel is largely about convenience.”