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Mars To Reveal Eight Chocolate Items in 2014

September 10, 2013
by candyandsnacktoday
MMsBday.jpg

Hackettstown, NJ — Birthday Cake M&M’s, Milky Way Simply Caramel Bites and Dove Promises Dark Chocolate Sea Salt and Caramel are among the new products Mars Chocolate North America is revealing in 2014.

New unwrapped Twix Bites will launch in April, while 3 Musketeers Bites and Milky Way Simply Caramel Bites are launching in January. All three products are available in 2.83-ounce bags carrying a SRP of $1.49. Carrying a SRP of $2.99, Twix and Milky Way Simply Caramel Bites pack in seven-ounce reclosable stand-up pouches, while 3 Musketeers come in six-ounce reclosable stand-up bags.

M&M’s Mega Milk Chocolate Candies are larger than traditional M&M’s and have three times the amount of chocolate, Mars reports. The company is also offering new M&M’s Mega Peanut Chocolate Candies. Both products debut in May and are available in 1.48-ounce packs with a SRP of $1.09 and in 11.4-ounce bags carrying a SRP of $3.29.

Launching in May, Mars says its new M&M’s Brand Birthday Cake Chocolate Candies are “infused with birthday cake flavor” and come in two sizes — 1.4-ounce packs carrying a SRP of $1.09 and eight-ounce stand-up bags with a SRP of $2.99.

Snickers Rockin' Nut Road Bars feature marshmallow-flavored nougat and almonds covered in dark chocolate. Unveiling in January 2014, 1.76-ounce bars carry a SRP of $1.09.

Dove Promises dark chocolate sea salt and caramel will be available in January in 8.5-ounce bags carrying a SRP of $3.49.



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