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NCA Survey: Chocolate Is Most Popular Halloween Candy

September 17, 2013
by candyandsnacktoday

Washington — Nearly three-fourths of Americans, 72 percent, prefer to receive chocolate on Halloween, the top candy-sharing holiday, according to a recent NCA survey.

Candy corn was the second most-preferred Halloween candy, with 12 percent of survey respondents saying it’s their favorite, followed by gummies, chewy candy, hard candy, lollipops, licorice, and gum and mints.

The survey also reveals 41 percent of parents limit their children’s candy consumption to a couple of pieces per day until the candy runs out and 81 percent of parents eat some of the candy themselves. Most consumers, 74 percent, say it’s acceptable to indulge on seasonal candy while maintaining a healthy diet.

Further, 64 percent of Americans say their personal tastes and favorite brands are top factors that impact the candy they buy. Nearly two-thirds of survey participants buy a mix of chocolate and non-chocolate candy, while 20 percent buy a variety of chocolates.

Of the total respondents, 29 percent take their children trick-or-treating, while nearly 75 percent hand out candy at home. Others attend work- and school-related parties (28 percent) and 27 percent go to adult-oriented parties at bars, restaurants or private home.

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