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IOI Introduces FuseRite Shortening Line

September 18, 2013
by candyandsnacktoday

Channahon, IL — IOL Loders Croklaan is debuting FuseRite colored and flavored palm shortenings that are creamy, consistent and trans fat-free, according to the company.

Marketing Manager Maarten Goos says: “FuseRite will enhance an application’s color, flavor and texture. It’s shelf-stable and has a customizable melting point.”

The company is encouraging its customers to test the shortenings at its new Creative Studio, where clients can collaborate with IOI scientists in developing products, IOI reports.

The firm will exhibit FuseRite at the upcoming International Baking Industry Exposition in Las Vegas, October 6 to 9.

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