Washington — NCA Chairman and and Goetze’s Candy Co. President and COO Mitchell Goetze is the 2013 Member Advocate of the Year. He was honored with a U.S. Flag flown over Capitol Hill during the height of the sugar reform, presented to him by NCA Executive Vice-Presiden Alison Bodor at this week’s NCA Washington Forum.
Goetze was chosen for his dedication to sugar reform, including his role in forming the Maryland Confectioners Coalition and his leadership of the NCA's CandyPAC.
“It’s always nice to be recognized by your peers and it was definitely a surprise,” Goetze says about receiving the award at the NCA Washington Forum. “We have a great industry, but we are certainly being demonized from a lot of different angles and what is going to protect our industry is member involvement. I hope members can realize that if this industry has been good to them, they need to give back to it.”
When he was appointed NCA Chairman three years ago, Goetze says he and several Maryland colleagues met with a skeptical Rep. Dutch Ruppersberger (D-MD), to encourage him to support sugar reform. At the time, their action was not well received.
However, Goetze’s persistence prevailed: Ruppersberger advocated for sugar reform during this year’s Farm Bill debate.
Goetze says: “Ruppersberger’s chief of staff told me it was our efforts that really hit home to the Congressman that sugar reform is not just a candy issue. Bakeries, suppliers, small confectioners — those companies are dependent upon us.“