Union City, CA — American Licorice Co. products carrying front-of-pack (FOP) calorie labels will begin appearing on shelves within the next 10 days to two weeks, marking the first rollout in the company’s implementation of the NCA’s Treat Right program, Senior Marketing Development Manager Paul Barron says.
“It’s important to the industry as a whole that we speak with one voice when it comes to national issues such as this. Treat Right shows consumers that candy manufacturers are not hiding anything from the American consumer,” Barron tells Candy & Snack TODAY. “We are taking a proactive approach in sharing calorie information on the front of packs.”
Barron says the company decided it would adopt the program after its CEO attended the NCA State of the Industry Conference in January and “heard a compelling presentation on FOP labeling.”
In line with the NCA’s suggestions, American Licorice is following a calories-only approach using a green rounded tablet with black text. A single serving, 1.4 ounces, of most American Licorice products ranges from 200 to 240 calories. The firm expects all its products to carry the labels by the first quarter of 2014.
“We believe transparency is important and if it makes the buying decision easier for the consumer, we want to be a part of that,” Barron adds.
American Licorice joins more than 12 NCA members who have adopted Treat Right since the program’s introduction in February.