Chicago — Capitalizing on four consecutive years of increased attendance at the Sweets & Snacks Expo, Tim Quinn, Expo chairman and vice-president of trade development for Mars Chocolate North America, plans to expand the event’s networking offerings, technology education opportunities and more.
“The Expo is a tremendous business value, with top-notch speakers and education at the morning keynote sessions and in our Shopper Solutions Theater,” Quinn says. “Next year, we're planning to provide more one-on-one engagement for attendees. We've also initiated a task force to research the Expo’s technology offerings to keep ahead of this ever-changing curve.”
Back for its second year, the standing-room-only Shopper Solutions Theater will also be improved with new merchandising education, speakers, panels and award-winning in-store displays, Quinn tells Candy & Snack TODAY.
With 12 percent of attendees traveling from outside the U.S., Quinn says the Expo will offer more resources for exporters and international guests and exhibitors. Further, keynote speaker sessions will focus on leadership, the industry, economy and political environment.
“Our social media efforts and engagement will continue to grow and we plan to put a special consumer-driven effort on the Expo's third annual Most Innovative New Products Awards program,” he adds.
Exhibitor space at the 2014 Expo is already 90 percent sold out, following an eight percent increase from 2012 and 10 percent growth in overall customer registration.