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Mariani Nut Co. Offers Retailers Pack Choices

October 8, 2013
by candyandsnacktoday

Winters, CA — Responding to retailer requests, Mariani Nut Co., Inc. is offering its 12-ounce recloseable standup bags of almonds, walnuts and pecans in clear or foil options.

The company’s whole natural, sliced and blanched slivered almonds, shelled and chopped walnuts, and shelled and chopped pecans will be available in both pack types in addition to the full line of pack options.

Regional Manager Larry Griffith explains: “We’ve always used the clear bag in produce. It shows off the product and it looks as if the nuts were freshly packed on site. The foil standup bag has always been in the salty snack section, and now retailers have an opportunity to offer shoppers both options.”

In addition to improving product visibility, clear packaging may increase nut consumption, according to a recent study published in the Journal of Marketing. Researchers found that when small foods, such as nuts, are in clear packs, consumers eat 58 percent more than when the packs are opaque.



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