Hackettstown, NJ — Six promotional periods are being touted by Mars Chocolate North America as having sales boosting potential for 2014 by highlighting sharing occasions for chocolate, the company reports.
The six promotional periods are Snickers Super Bowl Satisfaction, the Share Your Favorites campaign, Win the M-Ball with M&M’s, Summer Movie Moment, Snickers NFL Game Day Satisfaction and Share the Joy during the holidays. Retailers will receive a video calendar with program details including key dates and display options, according to Mars.
In addition, the company is offering three yearlong display programs to further drive impulse sales. These include the Share Your Favorites program, featuring M&M’s characters and supporting Mars’ core brands; the Fueling Up Satisfaction promotion offering consumers chances to win free gas cards and Snickers bars; and the Powerful Support for Peanut, highlighting Peanut M&M’s with a fully integrated 360-degree campaign, the company reports.