Seattle — Oberto Sausage Co. is updating packs for its all-natural beef, pork and turkey jerky lines and dropping the “Oh Boy!” slogan from the bags.
The redesign is being done to better reach today's health-conscious consumers, according Oberto.
The company reports it is the largest redesign in its 95-year history and has a more modern look and feel. In addition to dropping the slogan, which is being replaced with “Eat Excellent. Be Excellent,” the company is also changing its logo to a large oversized “O.”
Greg Yahn, vice-president of marketing, says: “The change began in 2012 when we overhauled our jerky recipe to be all natural. Now, the packaging and positioning further solidify Oberto’s brand evolution.”
The company claims that sales have increased nearly 50 percent since changing the recipe.
The new design will be featured on 2.5- and 3.25-ounce bags of the all-natural jerky, while packaging for Oberto Classics and Oberto Meat Sticks will retain the older style, according to the company.