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Pearson Offers Bite-Size Variety Packs, Hosts Halloween Event

October 24, 2013
by candyandsnacktoday

St. Paul, MN — Pearson Candy Co. is offering bite-sized candy in variety laydown bags for the first time this year in lieu of Halloween and is hosting a community Halloween carnival on the company’s grounds.

“This represents a pretty significant leap forward in our company,” President and CEO Michael Keller says about Pearson’s Halloween efforts.

Trick-or-treat stations giving away full-size candy bars, games and a bouncy unit will be set up outside the company’s St. Paul, MN, headquarters on Oct. 28 from 5 p.m. to 8 p.m. for the public event. Pearson is offering attendees a special $3/lb. price for its bite-size candy and 50 cents of each purchase will be donated to the local Ronald McDonald House. Pearson says it will match the money raised.

Families will also have the chance to win a tour of the Pearson factory. Keller explains: “As families go through our Halloween experience the opportunity to win a tour will be embedded in their activities. Whether it's through a game they win or a lucky ticket hidden in the bulk product they can buy. We will give the tour right on the spot.”

Neighboring town, Anoka, is the self-proclaimed “Halloween Capital of the World” and hosts an annual community Halloween celebration complete with parades, which began in 1920. Keller says Pearson donated nearly a ton of candy for the event, earning the company the title, “Anoka’s official candymaker.”



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