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NECCO To Launch Conversation Heart Contest

October 25, 2013
by candyandsnacktoday

Revere, MA — Black and white boxes of conversation hearts are the focus of New England Confectionery Company’s (NECCO’s) Sweethearts “Color Your Own” contest, in which children can win a grand prize of $1,000 savings bond and have their slogan featured on the candy for the 2015 Valentine’s Day season.


The contest runs from January 1, 2014, through March 1, 2014. Winners will be notified by e-mail and announced on NECCO’s social media channels in mid-March.

Children in three age groups — 5 to 7, 8 to 10 and 11 to 12 — can color the Sweethearts box, upload an image of the design to and complete the online entry and parental consent forms. One grand prize and one runner-up will be selected in each age category on the basis of colorfulness and creativity. Runners-up will receive a giant NECCO goody bag valued at $200.

“Color Your Own” Sweethearts was a finalist in the Seasonal category of the National Confectionery Sales Association 2013 New Product Awards, presented at the NCSA Annual Meeting and Candy Hall of Fame Weekend in Tampa.

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