Washington — Confectionery dollar sales increased 3.9 percent in the 52 weeks ending Oct. 6 from the same period a year prior, according to the NCA’s data from Information Resources, Inc., while unit sales were up 1.6 percent, “a promising sign that units will continue to keep pace with sales, demonstrating true organic growth,” NCA reports.
Multi-outlet chocolate dollar sales grew 4.1 percent in the 52 weeks compared with 2012, while non-chocolate dollar sales went up four percent. Gum continued to decline with a 6.1 percent decrease in dollar sales.
The NCA says in the four weeks of the pre-Halloween period, dollar sales increased 4.2 percent. What's more, the NCA estimates 2013 confectionery sales will surpass its original estimate of one percent growth.