Cologne, Germany — Brazilian confectionery association ABICAB is representing Brazil as the official partner country of ISM and is encouraging domestic confectionery companies to exhibit at the event in Cologne, Germany, January 26-29.
The association will also host a cocktail party featuring Brazilian food and drinks on January 27, where attendees will be able to receive information on how to contact suppliers and sample products.
ABICAB Vice-President of Exports Solange Isodoro says: “With pure Brazilian spirit and joy the Brazil Pavilion will make ISM visitors feel as if they were at Rio de Janeiro’s Copacabana sidewalk. They will also have the opportunity to taste products, see new market trends and discover surprises.”
The 2013 event proved successful for Brazilian companies, who closed deals worth nearly $6 million at the event, resulting in an estimated $16 million in sales in 2013.