Oakland — Promoting its Skinny Cow brand and supporting women’s non-profit Dress for Success Worldwide, Nestlé USA, Inc. is launching the Resolve to Indulge instant win game.
Through January 30, consumers can visit resolvetoindulge.com and enter the bar code from a Skinny Cow pack for a chance to win a pair of shoes each week for a year, the company says. Other prizes include Skinny Cow-branded merchandise and product coupons.
In addition, Nestlé says it is matching the grand prize by donating 52 pairs of shoes and $100,000 to Dress for Success Worldwide, which encourages economic independence and career development for women. The partnership will include additional monetary support throughout 2014, as well as donation drives for clothing, shoes and toiletries from Nestlé USA employees.