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NECCO Debuts Personalization Program, 24K Gold Sweethearts

January 21, 2014
by Candy & Snack TODAY

Revere, MA — Consumers can now make personalized Sweetheart candies through a Twitter promotion, according to New England Confectionery Co., which is also offering 24K gold Sweethearts.

The customized social media campaign, #Tweethearts, allows users to send a personalized tweet to @tweethearts from a dedicated website, neccotweethearts.com. They will receive an image of their message on a Sweetheart and users can then order the candy, which comes in one-pound bags for $29.99, according to the company.

In addition, NECCO reports it is offering consumers a box of four one-half ounce Sweethearts in solid gold for $19,995. The gold candies are available for purchase exclusively from mynecco.com and only 14 packages will be made.



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