Boston — The Praim Group will introduce French Bull-licensed premium all-natural chocolate bars and Choxcards, according to the company.
The international brand is known for its vibrant graphics, explains Kerry Laramie, Praim’s director of sales, adding: “The colors and designs pop off the shelf and certainly consumers will like the combination of fashionable packaging and delicious chocolate.”
Six designs displaying the French Bull patterns and colors will be offered in 3.5-ounce bars. Delicious or Cha Cha Cha Happy Birthday 55% dark chocolate and Chocolate Addiction, Chocolate Stash, Love Chocolate/Delight and Thank You milk chocolate bars carry a $3.99 SRP and pack in 10-ct cases.
Choxcards — a self-sealing greeting card-styled box holds a 3.5-ounce chocolate bar with a flap for a gift card or check — is available in three styles and carry a $5.99 SRP. The packs have a J-peggable perforated holder with clip strip, power wing and end-aisle display options. They ship in 10-ct cases.