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Warrell Debuts Redesigned Bags, Cancer-Awareness Items

February 12, 2014
by Candy & Snack TODAY

Camp Hill, PA — Redesigned bags, which now include dipping sticks, for the Classic Caramel line, and pretzels shaped to resemble ribbons and pink caramels are new from The Warrell Corp.

Traditional Vanilla Caramel Squares now include a pack of caramel-apple dipping sticks in each 10-ounce laydown bag featuring updated graphics, the company reports.

Richard Warrell, vice-president of sales and marketing, notes the new graphics and dipping stick inclusions give the Classic Caramel line two points of differentiation at retail.

With a SRP of $2.49, 10-ounce bags of caramel squares ship in 12-ct displays featuring fall-themed graphics.

In partnership with The Young Survivors Coalition (YSC), Warrell’s Pink Vanilla Caramel Squares ship in breast cancer awareness-themed 12-ct displays.  The 12-ounce bags have a SRP of $2.99.

Also part of the initiative, Katharine Beecher brand Pink Yogurt Pretzel Ribbons, ribbon-shaped pretzels coated in pink yogurt, pack in five-ounce peg bags with a SRP of $2.49. They ship 12 per case.

The company reports it will donate five percent of the proceeds from both items to YSC.

“The Warrell Corporation is very pleased with this partnership,” Warrell says. “We are offering very innovative niche products to the market to support a great cause.”



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