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Mondelez Shows Strong BRIC Market Growth

February 13, 2014
by Candy & Snack TODAY

Deerfield, IL — During 2013, Mondelez International, Inc. increased emerging market revenue by 8.8 percent, driving by a nearly 10 percent gain in BRIC markets, the company reports. 

Overall, Mondelez’s net revenues increased 0.8 percent for the year, totaling some $35 billion, while organic revenue grew 3.9 percent.

“In our first full year as a global snack company, we delivered solid revenue growth and strong market share performance in the face of a significant slowdown in our categories as 2013 progressed,” says Irene Rosenfeld, chairman and CEO. “Nevertheless, we’re disappointed that our results were below what we and our shareholders originally expected.”

Sparked by strong biscuit and candy sales, net revenues for North America grew 1.3 percent, while organic revenue increased 2.9 percent, the company reports. Mondelez’s “power brands” grew 3.9 percent in the region, driven by double-digit gains from the Oreo, Chips Ahoy, and belVita lines.

Looking toward 2014, the company anticipates organic revenue to grow four percent, which is at or above the growth expected for the categories the company operates in, according to Mondelez.

David Brearton, executive vice-president and CFO, says: “While economic conditions are likely to remain difficult, especially in emerging markets, we intend to leverage market share gains to offset potential volatility. Additionally, we expected to drive low double-digit growth in adjusted operating income at constant currency, fueled by our focused efforts to reduce overheads, restructure our global supply chain and improve product mix, while continuing to invest in emerging markets.”



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