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Lovely Candy Gets Placement In Target ‘Choose Well’ Section

February 14, 2014
by Candy & Snack TODAY

Chicago — Gluten- and GMO-free caramels and fruit chews from The Lovely Candy Co. have been selected for inclusion in Target Brands, Inc. “Choose Well” sections, according to the candymaker.

The special section is designed for health-conscious consumers, Lovely Candy reports, adding the retailer is a good fit for its products, which are free from artificial colors and flavors as well as high fructose corn syrup. In addition, the caramels are made using milk from cows not treated with rBST, a synthetic hormone, and the fruit chews are vegan.

“Target is an ideal retail partner for Lovely Candy. We share the desire to continually innovate and merchandise offerings with high-quality ingredients,” says Lovely Candy Founder Mike Nakamura. “There is no better time to introduce delicious candies that meet the fast-growing demand for gluten-free, non-GMO and certified kosher, and Target’s consumer base is the perfect fit for our premium products.”

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