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Bite-Size Fruit Vines Launch

February 18, 2014
by Candy & Snack TODAY

Union City, CA — As part of its centennial celebration, the American Licorice Co. introduces Fruit Vines Bites, chewy fruit candy in bite-size pieces, the company reports.

Available in strawberry or cherry, the soft bites are low in fat and preservative-free, American Licorice claims.

The two-ounce single-serve pack carries a $1.09 SRP and ships in 12 12-ct cases; five-ounce peg bags have a $1.69 SRP and ship in 12-ct cases and the reclosable 10-ounce gusset bag ships in 12-ct cases and carries a $2.99 SRP.

Supporting the launch, American Licorice is rolling out an integrated marketing campaign with a 30-second television spot, a mobile sampling tour, digital and mobile ads, national FSI and multiplatform sponsorships.

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