Plano, TX — Sweet heat has been added to Frito-Lay, Inc.’s rolled tortilla chip line with Doritos Dinamita Fiery Habañero chips, the company claims.
The tube-shaped chips are seasoned with a blend of chili and red peppers with the fruity bite of habañeros. The Dinamita line also includes Chili Limon and Nacho Picoso varieties.
Three sizes are available: the 1.125-ounce bag carries a fifty-cent SRP, the four-ounce bag has a $1.49 SRP and the 9.25-ounce bag carries a $2.99 SRP. They pack in 48-, 28- and 11-ct cases, respectively.