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TruSweets Debuts First Chocolate Item, Redesigns Packs

February 20, 2014
by Candy & Snack TODAY

Wheeling, IL — Organic Choco Chews, bite-sized, chocolate infused chewy candy, is being introduced under the TruJoy Sweets line from TruSweets, LLC, which also recently redesigned its packaging.

The chocolate candy is certified USDA organic, Non-GMO Project verified, gluten-free, kosher and vegan, according to the company.

Available in 2.3-ounce packs, they have a SRP of $2.19 and ship 12 per case.

TruSweets also redesigned the packaging for its Surf Sweets brand to better inform adult shoppers and elicit excitement and delight from younger consumers. The new packs feature bright colors, candy-peaked windows and easy-to-read ingredient information on the back.

Burt Cohen, president and founder of TruSweets, says: “With non-chocolate candy sales showing double digit growth in the natural food channel, we know consumers are anxious to find better for you sweet treats. Our packaging has to strike the right balance of communicating the taste appeal of our products and being fun for kids, while at the same time informing parents about our clean ingredients.”

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