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Jack Link’s Buys Unilever’s European Meat Snack Brands

February 24, 2014
by Candy & Snack TODAY

Minong, WI — Expanding its global presence, Jack Link’s Beef Jerky is acquiring three of Unilever P.L.C.’s European meat snack brands and its manufacturing facility in Ansbach, Germany, the company claims. Terms of the agreement, expected to close in March, are undisclosed.

The deal adds to Jack Link’s European portfolio Unilever’s BiFi, Benelux and Peperami brands. BiFi is sold in Germany, Benelux is marketed in Austria and Switzerland and Peperami is carried in the UK and Ireland markets.

CEO Troy Link described the purchase as part of the company’s ambition to be “the number-one provider of branded meat snacks throughout the world,” and Unilever Europe President Jan Zijderveld indicates the sale will sharpen the company’s portfolio and would help realize the brands’ potential.

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