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Reese’s Celebrates March Madness

March 4, 2014
by Candy & Snack TODAY

Hershey, PA — For a limited time, Reese’s brand offers Fan Edition Printed Cups: peanut butter cups printed with edible basketball-themed designs and slogans in conjunction with the NCAA playoffs, according to the The Hershey Co.

Ten designs, including basketballs, jerseys, sayings and team brackets, are printed in edible white ink directly onto the chocolate cups. The 1.5-ounce, two-cup packs feature the NCAA logo and the silhouette of a basketball player. 

Reese’s brand Senior Manager John Maitrejean notes: “The designs complement our role as official candy partner of the NCAA and title sponsor of the Reese’s College All-Star Game.” The All-Star game features top Division 1 senior athletes during the tournament’s semifinals weekend, April 5 to 7.

The cups will be available throughout the Division 1 men’s and women’s basketball championships.

With a 79-cent SRP, the cups pack 24 per carton in 12-ct cases.



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