Deerfield, IL — With a focus on consumers and its supply chain, Mondelez International, Inc. is debuting Call for Well-being, a strategy to broaden the impact of its worldwide programs.
The company reports the initiative will concentrate on four key areas: empowering consumers to snack mindfully, partnering with communities to promote healthy lifestyles, securing sustainable agricultural supplies and reducing the environmental footprint, and keeping people and products safe.
Christine McGrath, vice-president of external affairs and head of the well-being platform, says: “We know the health of people, communities, our business and planet are inextricably linked. People around the world aspire to live healthier, better lives, but none of us can do it alone. We want to work with others to expand the conversation about well-being and bring an entrepreneurial approach to address the growing concerns around public health and environment.”
The first step in the initiative is to reach new nutrition targets for its global product portfolio, the company reports. To accomplish this by 2020, Mondelez says it hopes to increase the number of “Better Choice” products to 25 percent of revenue, reduce sodium and saturated fat by 10 percent, increase whole grains by 25 percent and make available 25 percent more individually wrapped items with 200 calories or fewer.
In addition to these goals, the company says it is planning to include calorie information on pack fronts by the end of 2016 and is investing $50 million in healthy lifestyle community partnerships with a focus on nutrition education and promoting active lifestyles.
The program also aims to extend Mondelez’s sustainable sourcing, operations and supplier initiatives through a 10-year, $600 million investment in its Cocoa Life and Coffee Made Happy programs, and is promoting biodiversity through its Harmony wheat-sourcing program in Europe. The company is also aiming to cut its energy and water use, waste and greenhouse gas emissions 15 percent by 2015.
Further, Mondelez says it plans to have 60 percent of its production in zero-waste-to-landfill sites by next year.
Concerning food safety, the company says it is working to have all of its manufacturing facilities certified by a third-party food safety organization.