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Ring Pop Teams With Teen Rock Group

Teenage pop rock act R5 is helping Bazooka Candy B
March 13, 2014
by Candy & Snack TODAY

New York — To promote its Ring Pop and Ring Pop Gummi lines, Bazooka Candy Brands has teamed with American pop rock act R5 for a contest and video that will feature the products, the company reports.

Through April 30, consumers can submit photos and videos of themselves “rocking their edible bling” on Facebook, Twitter and Instagram for a chance to be included in the music video for the song “Rock That Rock.”  

Anthony Trani, vice-president of marketing, says: “Ring Pop has always been deeply embedded in pop culture, so our collaboration with pop-rock music sensation R5 was a natural fit for the brand. We’re excited to break new ground with the band, helping them to make their first crowd-sourced music video and getting Ring Pop and R5 fans involved in a real way so that they get their moment in the spotlight as well.”

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