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Kind, Kevin Durant Launch Kindness Campaign

March 14, 2014
by Candy & Snack TODAY

New York — Olympic gold medalist and five-time NBA All Star Kevin Durant and Kind Healthy Snacks are establishing a cultural initiative to promote kindness and redefine strength, according to Kind, LLC.

The initiative, “It’s Strong to be Kind,” invites one million people to visit

Kevin Durant holds a basketball with quote: " Therand tag social media posts with #strongandkind and pledge to embody kindness in everyday dealings. Kind will donate $1 million to the Kevin Durant Charity Foundation to provide educational, athletic and social programming for school-age at-risk children and establish the KD House, which will provide transitional housing for homeless families.

Durant, who plays power forward for the Oklahoma City Thunder, is known both for his philanthropic work and his prowess on the hardwood. He explains: “As a pro athlete, I know it can be easy to focus on trash talk and negativity. Kindness can sometimes be mistaken for weakness, but I want to change that perception. The reality is that it takes a lot of strength to be kind.”

Daniel Lubetzky, founder and CEO of Kind, LLC, adds: “We believe it takes courage to go outside your comfort zone and do something kind, particularly when you need to stand up to someone else. Kevin examplifies this on a daily basis.” The company, which manufacturers gluten-free, Non-GMO healthy snacks, has a longstanding commitment to social entrepreneurship through Kind Causes.

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