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Snyder’s Teams With ESPN For ‘Bold’ Promotion

March 17, 2014
by Candy & Snack TODAY

Hanover, PA — To promote its Snyder’s of Hanover brand, Snyder’s-Lance, Inc. is teaming with ESPN Radio during the NCAA March Madness tournament with the “Boldest Play” sweepstakes.

Running through March 23, ESPN Radio personalities Milk Golic and Mike Greenberg, from the “Mike & Mike” program, will select the boldest play in basketball. Consumers can go to espnradio.com/boldest to vote for their picks and be entered for the grand prize, a three-night trip for two to New York City to attend the college basketball tournament at Madison Square Garden, the company reports. 

Weekly prize packs also will be awarded and include Snyder’s of Hanover products and ESPN-branded merchandise.

The sweepstakes will be promoted on ESPN’s TV, radio and digital outlets as well as through Snyder’s social media channels, on-pack callouts and in-store displays. The company reports it is also sponsoring “Top Plays of the Week” on ESPN’s SportsCenter program.



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