Parsippany, NJ — Ricklands Orchards LLC Co-Founder Michael Sands is now the executive vice-president of snacks for B&G Foods, Inc.
Sands came to B&G through its October 2013 acquisition of Rickland Orchards. He previously was president and CEO of Balance Bar Co., COO and chief marketing officer of the Dr. Pepper Snapple Group, chief marketing officer and director of international sales for Ben & Jerry’s Homemade Holdings, Inc. and co-founder and CEO of the LesserEvil Brand Snack Co.
B&G Foods President and CEO David Wenner says: “Michael has been a very strong addition to our management team, and has played an important role in the integration of Rickland Orchards into the B&G Foods family. His experience in all aspects of managing snack brands will greatly benefit our company.”
The company also announced Executive Vice President of Club Channel Jason Cohen will transition to the role of external strategic advisor to B&G Foods with the mission of fostering growth for its core business and new brand acquisitions and developing products for club and mass distribution.