Chicago — A historically soft December and restrained consumer spending resulted in a three percent traffic decline for the c-store channel during the forth quarter of 2013, according to The NPD Group, Inc.
Impacted the most were small chains and independent stores, which had declines of 8.7 percent compared with the same period the year prior and large chains saw traffic drop 2.7 percent, NPD group reports.
Loyal-to-one-location consumers decreased visits by 1.3 percent, while shoppers who visit multiple c-store outlets reduced trips by 1.6 percent.
April Moffa, NPD’s convenience store industry analyst, says: “It will remain a challenging and competitive environment in 2014 and retailers will continue to fight for dollars. C-stores can hold on to their base with the right product mix, selection and quality, all of which are growing reasons why consumers choose the stores they do.”