Plano, TX — Ben Fischer will serve as CEO for sales and marketing firm Crossmark, effective April 7. He is succeeding Joe Crafton, who is retiring after 26 years at the company.
Previously, Fischer served as Crossmark president and COO, and has held various roles including account executive, regional vice-president and president of sales agency since joining the company in 1990.
“Ben and I have worked together for 25 years as trusted colleagues, partners and friends,” Crafton says. “His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO.”