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Hershey Encouraging More Athletic Kids

April 8, 2014
by Candy & Snack TODAY

Hershey, PA — Running, jumping and throwing by kids are key points in a national program for pre-teens developed by The Hershey Co. and the USA Track and Field (USATF) organization.

Eventually replacing Hershey's Track & Field Games program, the seven-year scheme is designed to help kids develop basic track and field skills while having fun.

Run Jump Throw events will be coordinated by USATF, while Hershey will underwrite at least 1,000 scholarships for free USATF membership to underserved children. The company will also be the title sponsor for USATF Youth Meets, attracting some 5,000 participants of all abilities.

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