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Ghirardelli Minis Debut

Product shot of Ghirardelli Minis being introduced
April 8, 2014
by Candy & Snack TODAY

San Leandro — Ghirardelli Minis, bite-sized chocolate squares in three varieties, are being introduced by the Ghirardelli Chocolate Co.

Packing in 4.3- to 4.6-ounce standup bags, the individually wrapped chocolates are available in milk chocolate caramel, sea salt and dark chocolate and milk chocolate almond varieties.

The company reports the items were developed to meet the demand for on-the-go and sharable product formats.

Marty Thompson, CEO, says: “We are excited to be entering such a growing category, by offering a premium chocolate in a miniature snack size. Customers are looking for solutions that will fit their busier, on-the-go lifestyles and Ghirardelli Minis enable us to rise to this occasion by becoming more accessible and sharable for simple, everyday occasions.”

Bags of the chocolates, which are half the size of regular Ghirardelli Squares, have a SRP of $3.99 and ship six per case.



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