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2010 USA Confectionery Pavilion at ISM

January 31 - February 3, 2010
Cologne, Germany

USA Confectionery Pavilion at ISM
January 31 - February 3, 2010 | Cologne, Germany
Cologne Messe | Hall 10


The International Sweets and Biscuits Fair (ISM) attracts more than 32,500 confectionery industry attendees each year from more than 150 countries. Nearly 40 USA exhibitors participated in the USA Pavilion in 2009 at the largest confectionery trade event in the world.

The World Craves U.S. Candy
NCA has been presenting the USA Confectionery Pavilion at ISM for the past fiftenn years. Buyers from around the world make the USA Confectionery Pavilion a "must-see" destination visit during their time at the show. They come to experience the fun and excitement - and big business - that the U.S. confectionery industry represents. Participation in the USA Pavilion helps you do business in a European manner, close deals and create goodwill with your customers.

The Top Buyers and Sellers in the Confectionery World
ISM attracts high-level buyers, providing excellent conditions for conducting your business. The USA confectionery Pavilion provides amenities as part of the exhibit package that make it easier for you to do business with your international customers. In addition, more and more U.S. buyers are attending ISM and spending quality time in the USA Confectionery Pavilion.

2009 ISM Wrap-up
The USA Pavilion at the 2009 ISM proved to be another success this year. NCA offered a turnkey experience for exhibitors to introduce their products to the European and world markets.

Why exhibit in the USA Confectionery pavilion at ISM?
The strength of ISM and the success of the USA Confectionery Pavilion together provide:

  • The most cost-effective and efficient marketing tool available to exporters
  • Face-to-face contact with International and U.S. buyers
  • In-country market research
  • Opportunities for product testing
  • Opportunities to meet important distributors and agents
  • Relationship building

More Information on Exhibiting in the 2010 ISM 

If you currently export or are planning to export your products, the USA Confectionery Pavilion is the place to start. We make your participation easy by offering a service package that would be impossible to create on your own. The following services are included in all exhibitor packages:

  • Multi-lingual interpreters
  • Hosted Lounge
  • Storage Area
  • Shipping Consolidation
  • Phone and Fax
  • Pavilion Directory Listing
  • Internet Café
  • Light Food/Beverages

Exhibit Options for the USA Confectionery Pavilion

12 square meters (3m x 4m)

This package includes hard-wall construction, carpet, company header, 4 shelves, table and 4 chairs, 4 spotlights, 2 exhibitor passes, 1 locking sideboard, 1 glass-topped display case, 1 barstool, and electrical and trash service. Available in multiples of 12 square meters. Companies wishing to co-exhibit (maximum two companies per 12 square meters) will be charged an additional $500 co-exhibiting fee.
$7,555 for NCA members
$8,555 for NCA non-members

Download the 2010 ISM Application and Exhibitor Contract now.

Hotel Information for ISM Exhibitors

Food Show PLUS!  Opportunity at ISM

With the current Euro/U.S.$ exchange rate, NOW is the time to export your U.S.-made products.  While exhibiting at ISM in Cologne, explore other European markets from your booth. Find importers, new distributors and receive detailed competitive pricing and packaging information in one of 14 countries with the Food Show PLUS! service.  The National Confectioners Association and Food Export Association, a non-profit trade association, have teamed up to offer these services to you.

Register for the ISM Food Show PLUS! service to receive:

  • In-depth product Market Research in one of 14 countries
  • Translation of your marketing materials
  • Targeted, personal invitations to qualified buyers
  • Lead qualification and post-show follow up
  • Personal E.U. Market Briefing
  • Self-guided Retail Tours in Cologne


MAP (Market Access Program) Funds

Your company may be qualified to receive 50 percent expense reimbursement for eligible expenses associated with participation in the USA Confectionery Pavilion.

Qualifying companies must have less than 500 employees, and products made in the U.S. labeled as such. Products must be comprised of at least 50 percent agricultural and/or food ingredients of U.S. origin (not including water).

If you qualify, the reimbursed expenses (maximum 50 percent) include:

  • M & IE per diem for two company employees
  • Airfare for two company employees on a U.S. carrier
  • Sample and brochure freight
  • Temporary booth personnel
  • Additional booth furnishings
  • Literature/Advertising

Items not eligible for reimbursement include USA Confectionery Pavilion exhibit space costs and cost of product samples.

Learn more about MAP specific rules and regulations or email Karen Horan.

The USA Confectionery Pavilion is sponsored by the National Confectioners Association. Download the exhibit space application and contract.