February 14 - 15, 2013
Date: Thursday, February 14, 2013
Time: 1:00 pm ET
Duration: 60 minutes (including Q&A)
Sponsored by the National Confectioners Association
During this complimentary, interactive webinar, NCA’s Larry Wilson will take a closer look at retail sales numbers around one of candy’s seasonal holidays with the most growth potential. He will share trends on how seasonal merchandising and promotion can contribute to overall retail sales growth across some of confectionery’s largest distribution channels including food, drug and mass. Participants will also come away with insights into how best to prepare for this holiday in 2013.
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Look for questions to be answered around:
* Factors that figure into consumers deciding to spend more during holiday seasons.
* How and when to merchandise in order to maximize seasonal sales.
* How channel blurring can affect holiday sales in your store.
Larry Wilson, VP, Customer Relations, National Confectioners Association
Wilson came to NCA nearly two years ago to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past two years.
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Questions about NCA login or webinar registration? Call or email Reggie at 202.534.1469