Lee manages the research program for the global food industry at Euromonitor International, which he joined in 2001. He has direct responsibility over the content and quality of Euromonitor's research for packaged food, fresh food and pet care. Lee engages directly with executive-level management at the world's top 20 packaged food companies to discuss industry demands, trends and market opportunities. The esteemed roster of clients includes Cadbury Plc, Campbell Soup Co., ConAgra Foods, Groupe Danone, Ferrero Group, General Mills, Grupo Bimbo, Heinz Co., Kellogg Co., Kraft Foods, Mars Inc., Meiji Holdings Co. Ltd., Nestlé SA, PepsiCo Inc. and Unilever Group. Before joining the London office of Euromonitor International, Lee worked in Euromonitor's Chicago office, first as US Fast-Moving Consumer Goods Research Analyst and then as Research Manager overseeing MCG market research for the US, Brazil and Mexico.